About me

I help DTC brands grow through full-funnel, creative-led growth systems that connect Meta Ads, email marketing, and Shopify optimization into measurable revenue.

With 10+ years in digital advertising and 8+ years in e-commerce, I’ve worked across the full lifecycle of online brands — but my focus has always been the same: building systems that scale, not just campaigns that perform.

At Mila.Vert, I built and operated the entire growth engine. Email marketing via Klaviyo became a core revenue channel, driving 30–40% of total sales through automated flows, segmentation, and lifecycle strategy. Meta ads and on-site creative were tightly integrated to support acquisition and conversion across the funnel.

What I bring to a team:

— Full-funnel DTC growth systems (Meta + Email + Shopify)
— Creative strategy with hands-on execution (ads, landing pages, content)
— Klaviyo email systems (flows, segmentation, automation)
— Shopify ecosystem optimization and CRO
— Data-informed creative testing and iteration

I work best with DTC brands that want ownership-level operators — people who don’t just execute tasks, but build and run the systems that drive revenue.