About me
I help DTC brands grow through full-funnel, creative-led growth systems that connect Meta Ads, email marketing, and Shopify optimization into measurable revenue.
With 10+ years in digital advertising and 8+ years in e-commerce, I've worked across the full lifecycle of online brands, but the focus has never changed: building systems that scale, not campaigns that simply perform.
At Mila.Vert, I built and ran the entire growth engine. Email marketing through Klaviyo became a core revenue channel, driving 30–40% of total sales through automated flows, segmentation, and lifecycle strategy, while Meta ads and on-site creative worked in step with it to carry acquisition through to conversion.
It's this full-funnel view, Meta, email, and the site working as one system, that shapes how I approach creative strategy: not a single ad that performs in isolation, but a structure built to earn attention and hold it through to revenue.
— Creative strategy with hands-on execution, ads, landing pages, content
— Klaviyo email systems, flows, segmentation, automation
— Shopify ecosystem optimization and CRO
— Data-informed creative testing and iteration
Services
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Brand-led creative strategy - hook types, ad anatomy, and funnel-specific messaging built for aesthetic-led brands. The judgment behind ads that convert without trading your identity for your numbers.
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Flows, segmentation, and campaign architecture built to turn your list into a real revenue channel - not just a newsletter.
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Art direction through production - photography and video built around your product and your look, designed to perform, not just to look good sitting still.