FEATURED CASE STUDY / MILA.VERT
Building a Brand from the Ground Up
A sustainable knitwear brand transitioning from B2B to direct-to-consumer. I led the full creative and marketing direction — from brand identity to a connected digital sales system.
The Brief
The founder had a strong product and a clear values — but no consumer-facing brand, no digital presence, and no system to acquire or retain customers online. Everything had to be built from scratch.
Creative Direction
Defined the visual identity — minimal, natural, and emotionally grounded. Built the visual language that carried through every channel: campaign photography, social content, and editorial styling.
Content Production
Developed and produced a full content library in-house — across every stage of the funnel and every format the brand needed.
Styling tips and editorial looks for awareness
New arrivals and collection launches
Behind-the-scenes and brand story content
UGC-style content produced in-house — authentic by design, not by accident
The goal was a feed and a funnel that felt human and considered at every touchpoint — not like a brand running ads, but like a brand worth following.
The System
Designed and connected all core channels into one coherent acquisition and retention system.
[shema: Ads → Store → Email → Retention]
Meta & Pinterest Ads with full creative direction
Shopify store aligned with brand aesthetics and conversion
Klaviyo email flows and campaigns across the full funnel
Content strategy covering UGC, reviews, styling, offers, and new collections
Ads → Website → Email
↑ ↓
└──── Retention ──────┘
Results
33% returning customer rate
10% returns rate vs. 30%+ industry average
5-star product ratings across the full range
