Full-funnel DTC growth for brands that want both — performance and aesthetics
I build and operate systems that drive predictable revenue growth across the entire customer journey.
FEATURED CASE STUDY / MILA.VERT
Building a Creative System Across the Funnel
A sustainable fashion brand where I led the full creative and marketing direction — from visual identity and campaign concepts to performance execution across channels.
Focused on building a consistent system across ads, website, and email — aligning visuals, messaging, and user experience.
CASE STUDY / MIOTTO
From Showroom to Screen
Awareness → Consideration → Conversion
↓
Ads → Website → Email
A furniture brand with a strong physical presence — but no digital channel to reach, convert, or retain customers online. I designed and built their complete e-commerce and marketing system from scratch.
The insight Furniture is a high-consideration purchase. The system had to reflect that — every touchpoint built to stay present across a longer decision cycle.
What I built
Shopify store aligned with the brand experience
Email flows for consideration-stage nurturing
Meta Ads with creative direction
Content strategy connecting ads, email, and SEO
The result A fully operational digital channel — live, selling, and built to scale.
CASE STUDY / JAKOPINA
Scaling a Heritage Brand Without Losing Its Soul
A knitwear brand with decades of craft and a loyal customer base — but a digital setup that hadn't kept pace. I helped restructure their marketing and e-commerce infrastructure while preserving what made the brand worth following.
The insight Heritage brands risk losing their identity when they shift toward performance. The work had to balance conversion logic with the emotional weight the brand already carried.
What I built
Shopify migration from WooCommerce
Email flows and campaigns via Klaviyo
Performance campaigns with creative direction
Ongoing strategic support across channels
The result A more structured and scalable digital setup — built to perform without compromising the brand.
Meta Ads → Shopify → Email
About Me
I help DTC brands grow through full-funnel, creative-led growth systems that connect Meta Ads, email marketing, and Shopify optimization into measurable revenue.
“Barbara played a pivotal role in defining our marketing and brand strategy.”
Tina Logar Bauchmüller, Founder and Chief Executive Officer at Mila.Vert
Services
-
Brand-led creative strategy - hook types, ad anatomy, and funnel-specific messaging built for aesthetic-led brands. The judgment behind ads that convert without trading your identity for your numbers.
-
Flows, segmentation, and campaign architecture built to turn your list into a real revenue channel - not just a newsletter.
-
Art direction through production - photography and video built around your product and your look, designed to perform, not just to look good sitting still.
